Tony answers.
You still decide.
Most business chatbots are a search box with manners. Tony sits on the same data your business runs on — the prices, the calendar, the catalogue — so what he tells a customer at 2am is what your team would have told them at noon.
■ What he does
Meets the customer in their language
Turkish, English, Russian, Arabic. He takes the language from the first message and holds it — and switches mid-sentence if the customer does. Nobody gets the apologetic 'we only reply in English' answer at midnight.
Quotes your prices, not his impression of them
Every number he says out loud comes from the list your team maintains. Raise a rate at nine and the quote he sends at noon is the new one. He has no memory of the old price to fall back on.
Haggles, but only in the room you gave him
You set the floor and what may move. Above that line he works — cash, combinations, the quiet hours nobody books — and he will trade a bundle before he trades margin. Below it he does not go, however long the customer pushes.
Closes, then hands over the receipts
He takes the reservation, sends the form or the contract, and pings your staff with the conversation attached. Nobody scrolls back through 40 messages to find out what was promised at 2am.
Knows when to shut up
Any staff member can take a thread from the panel mid-sentence. Tony goes quiet and stays quiet — no helpful interruption over the top of your colleague — until the thread is handed back.
Recommends only what exists
On a site with a catalogue he reads what is actually listed and narrows it down — eight guests, three days, a deck worth sitting on. He will say he does not have it before he invents a boat that nobody owns.
■ Where he is working today
Tepe Watersports
On WhatsApp since 2024. Quotes, haggling, reservations and the signed contract — through the season, in four languages, at whatever hour the message arrives.
Bodrum Life Yacht
On the site. Turns '8 people, 3 days, August' into the two yachts that actually fit, then hands the enquiry to the charter team with the reasoning attached.
■ Tony for Web
Tell the site what to change.
On WhatsApp, Tony talks to your customers. Inside your own site, he talks to you. He lives in the admin with a memory of how the site was built, so the change you want is a sentence rather than a ticket, a designer and a wait.
You describe it, he does it
‘Make the hero photo the one from Thursday.’ ‘This pricing paragraph is twice as long as it needs to be.’ ‘Move the yacht section above the blog.’ He makes the change and shows you the page with it in.
He knows how your site was built
Not a general-purpose model guessing at your markup. Tony for Web carries the site’s own memory — which block is which, where each photo came from, what the type scale is. That is why a sentence with no technical detail in it still lands on the right element.
Design is part of it
Spacing, type scale, colour — the tokens the whole site is drawn from. Change one and every page follows. That is the reason we build on tokens instead of hand-placed values.
Nothing publishes itself
Every change is a draft until you press publish. Same gate as the posting queue, for the same reason: the point of automation is that you stop doing the work, not that you stop deciding.
Undo is a sentence
‘Put the header back the way it was this morning.’ The previous version is still there, so that is an ordinary request rather than a restore from a backup.
■ What he will not do
- —Invent a price, a date or a boat that is not in your data.
- —Go under the floor you set — that number is yours, not his.
- —Keep talking after one of your people has taken the conversation.
- —Send anything under a rule you have not signed off on.